For the first time ever, Jean Paul Gaultier has taken us behind the scenes at the JPG factory to reveal the secrets of his legendary perfumes, Classique and Le Mâle.

For Jean Paul Gaultier’s return to the spotlight, the agency has developed a 360° virtual reality device.

Simply spectacular!

Two weeks after the launch of the stunning new Jean Paul Gaultier - The Factory campaign, the agency has unveiled an original virtual reality (VR) device in stereoscopic 3D - a first in the beauty sector!

Available to everyone via smartphone, with or without Cardboard, or using a VR headset, this 360-format animation offers an immersive first-person viewpoint of "The Factory", where you’re invited to “be the bottle” surrounded by a world of sailors and courtesans.

The realism is heightened by spatialized sound for total immersion and surprises guaranteed.

Experience the #BeTheBottle world online on the JPG website, on Facebook, YouTube, via smartphone app, or in stores using the brand’s Cardboard VR platforms.