To convey the idea to bikers of just how much scraping up on the tarmac hurts if you are not wearing the right trousers, placemats and serviettes made from sandpaper were placed in biker bars. Individual counters were covered over with sandpaper. All the measures refer to the website, where the trousers can be ordered directly or visitors can check out the dealer list to find where Rokker Jeans are already being sold.

The number of visits to the website www.therokkercompany.com has been increased by five hundred per cent.