We created Jeep-in, a geolocalisation game, which turned Poland into a big treasure map. To play it people had to hit the off-road. Every player received a map with the exact location of the awards. To win you had to find the point, go there and 'Jeep-in' (check-in). We’ve put the awards in the most remote and hard to get places in Poland. The player who scored the highest number of the most remote points won a Jeep Grand Cherokee.

-over 2000 people actively played the game -Jeep’s website was visited 250,000 times -number of Jeep fans on Facebook grew 800%-campaign gained a lot of buzz on the Internet and was picked up by influential bloggers