Find an unseen way to make the product's benefit visible and guide as many craftsmen as possible to the Fiat Professional showrooms.

We demonstrated that the FIAT DUCATO handles massive tasks without difficulty by wrapping the ground floor of a building in vinyl with an oversized palette printed on it, and paying it off with the line: “BUILT FOR BIGGER TASKS. FIAT DUCATO.”

The installation was part of the overall FIAT DUCATO campaign “Built for bigger tasks” and was placed at one of the main roads in Frankfurt. The result: In the first month after the palette was set up, local dealers generated 20 % more traffic to their showrooms. Overall, the palette idea helped the Rhein Main area to become one of the top performing areas across Germany. Plus, the palette generated great word-of-mouth and was cited in newspapers, specific craftsmen magazines, on YouTube and in blogs.