In a time, where millions of funny videos and other crap is running with warp 4 through the world wide web and the brains of its consumers, the task was to create a piece of calmness and recreation to convey our message. The viewers should pause for a moment and wonder about the odd ruminant mood, which foils completely the usal consumer buying habit of the medium. The viral was posted in different video portals and forwarded many times.

Running outside, just like driving a Jeep, it is more fun to leave the pavement and run across country. But most people who do work out are going to the gym. That’s why we equipped treadmills in fitness studios with bands printed with different surfaces.

People in gyms were stunned at first. Staff reported that some clients chose their favorite surface and insisted on running on that treadmill til the promotion ended. And Jeep dealers in the city reported a rise of test drives during the time of this promotion.