The above-the-line launch campaign for the new Jeep® Grand Cherokee features the strapline “Originality at last.” We developed a banner campaign for this, fully exploiting the opportunities afforded by the Internet, whilst providing a creative continuation of the above-the-line campaign. In this way, it communicates the on and off-road abilities of the new Jeep® with unusual banner ideas which are action-packed, attention-grabbing and entertaining.