Cannes Lions

GPS WITH DISCOUNT

MPM PROPAGANDA, Sao Paulo / SULAMERICA SEGUROS / 2008

Film

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Overview

Description

A driver turns to his wife saying they are lost. She suggests asking directions from someone nearby on the street. Her husband, curious, asks her who she is talking about and she answers calmly: “That guy... in red over there." Camera focuses a guy dressed like the devil.

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