Ahead of the spring season, we decided to give consumers a taste of the JEEP experience and bring nature as close to them as possible. The idea was to record the sounds of nature at landmark sites like the Odem Forest, the Jordan River and Judean Desert and bring it to consumers live on radio.

The campaign generated an impressive increase in the number of visitors entering JEEP showrooms.

Consumers praised the campaign for its originality as it left them with a definite desire to "get out there" and travel.