Cannes Lions

JEEP CAMP

CONTRAPUNTO, Madrid / DAIMLEY CHRYSLER / 2005

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JeepCamp is a special event Jeep offers to selected clients and executives, consisting of a one-day outdoor experience with Jeep. The piece allows the user to look forward, to their own JeepCamp experience, seeing their day-to-day life, offering them a view outside through a different window than the usual one they see when looking outside their office. Through their interaction they can reshape their window; both the external (in the web) and the internal (their own spirit) entering the JeepCamp experience. The piece also plays with the perfect fit of the concept "Window" with the interactive language.

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