To create showroom posters that would give the local Jeep brand a fresh and younger personality.

Firstly, no more Crocodile Dundee and Masai warriors for talents. Secondly, a clean design style, with a surprising juxtaposition, was created. As a result, we created a design that stood out from all the Jeep, and even car category, advertising of the past.

Very successful. Showroom posters were given out upon request. We also extended this idea into press and computer wallpaper/screen savers. Year against year sales figures were maintained.