To demonstrate the new Jeep Compass, an interactive direct mailing with a QR code and URL was sent from Belgium's most remote post box. Recipients who received the mailing would then access a digital video showing the ride through the woods to the post box where the mailing was dropped. This way the Jeep Compass was tried and tested in the direct mailing so people became intrigued and wanted to try the car by themselves at the dealer's.

20,000 recipients got the mailing. The case and the video were shared on social media increasing the reach of the initial direct mailing by 81%.1 in 5 recipients actually visited the Jeep showrooms. And in only one weekend, Jeep sold as many cars in Belgium as they normally would in 6 months.