(Click the Jeep at the top) Jeep turned to Ecast, an entertainment company operating the largest broadband touchscreen media network in the United States, to promote its 2007 Jeep Compass. This two-part interactive campaign consisted of digital ads and a mini-site designed to complement the Bobblehead campaign on its touchscreen jukeboxes.

Ads were embedded throughout the course of song selection. The final screen led users to a mini-site, where they were invited to create their own virtual Jeep Compass (with colors, wheel trims, sound system), while learning about other features. Objective – Sign ups. Nearly 40,000 people signed up to learn more about the Compass.Target: 21-34-year-olds.