Cannes Lions
HIGHDIVE ADVERTISING, Chicago / JEEP / 2021
Overview
Entries
Credits
Execution
The film opens with the Earth rising from behind the moon. Timpani pound as the theme from Stanley Kubrick’s “2001: Space Odyssey” begins… but instead of just instruments, a chorus of animals from all over the world roar, squawk and howl the song in celebration as the new electrified Jeep Wrangler 4xe drives through different environments. The song builds to a climax announcing “2021: Your Earth Odyssey Begins.” Then, just like the movie, we see a monolith surrounded by apes. Suddenly, it comes alive, and turns into a charging station for the electrified Jeep Wrangler 4xe.
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