Cannes Lions

JEEP PATRIOT

ORGANIC, San Francisco / DAIMLEY CHRYSLER / 2007

Awards:

1 Shortlisted Cannes Lions
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Description

This interactive film stars the users and three friends, along with the Jeep Patriot, as he/she embark on a campout-turned-backwoods adventure with one happy ending and 23 less-happy ones. The Way-Beyond Trail is nearly one full hour in total running time, broken up into 44 individual scenes with 2-3 key plot choices at the end of each scene. Storylines diverge, intersect, sometimes dead end - which triggers an email to your 'emergency contact'.The user can further personalise the film by supplying his/her name and photo. Those who finish find a treasure trove of downloadable goodies, including MP3s, wallpaper, and behind-the-scenes footage/photos.

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