Cannes Lions
ORGANIC, Detroit / DAIMLEY CHRYSLER / 2002
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Jeep Brand website 'Go Anywhere, Do Anything'. It's the motto that Jeep has built its brand on for more than 60 years. this year is no exception. And the 2002 Jeep Brand website reflects the combination of proud heritage and new design representative of every Jeep vehicle on the road... or off. To portray this feeling on the Jeep website new DHTML navigation was incorporated for ease of operation along with a new design that blends rugged with cutting edge design. The new navigation in each of the vehicle pages has dynamic, collapsible navigation that allows the user to see larger pictures of each Jeep while enabling a unique toggling between Showroom and Details section. Finally, Jeep introduced a new vehicle, the Liberty, and with it, a new area of the site dedicated to showing the Liberty through exciting Flash and QuickTime Virtual Reality movies.
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