Cannes Lions

MERCEDES BENZ G-CLASS

JUNG von MATT, Hamburg / DAIMLER / 2008

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

The Mercedes-Benz G-Class stands for perfect performance in every terrain. You could say that the G-Class is one with the terrain, and vice versa. We brought this notion to life with unique G-Class posters made out of real sand and stones.

Outcome

The special city light posters, located in the business district, had an incredible stop effect.

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