"To reach as many people as possible, we gathered celebrities in France known to all but especially known to the football community. We have made a film that shows celebrities, volunteers but also real victims of violence say no to domestic violence and bruises. Everyone is wearig the jersey of the France national football team. The creative idea of this campaign is a play of words with blue (bruises) and Les Bleus (The France national football team).

""Je ne supporte pas les bleus"" means litterally : ""I can't stand bruises"" which is a play of words because ""bleu"" means bruises but also the color blue being the french football team's color (and also their surname). The France national football team is enormously considered in France and the term ""Les Bleus"" is known from all.

The campaign was entirely gracious, the production, the creative aspect but also the media and celebrities. Everyone wanted to be part of this cause. The campaign was launched on May 31st, a week before the launch of the Euro and lasted 8 days. It was a national campaign in France: Tv spots, Out of Home (bus shelters), Press (magazine and web), press,banners, social media, video on line (pre-roll, catch-up...). To launch the campaign, Raymond Domenech (the ex former coach of the France national football team) tweeted a provocative message (just before the media launch) "I can't stand Les Bleus". After that, 3 other celebrites tweeted the same message.

It was a massive success. In 24 hours there were 164 media coverage, 10 affected countries, 64M shares on Social Media, 212M people were potentially reached.

After one week, 294 media releases (TV, web, press, radio ..), 18 affected countries, 52 000 shares on Social Media , 326M poeple were potentially reached. 1 106 donations for the association. + 60K unique visitors on the website.

The hashtag #JeNeSupportePasLesBleus (I Can't Stand Les Bleus) was Trending Topic during 24 hours and more 4M of earned media. A lot of journalists, show tv, press and celebrities wanted to talk about the campaign and the cause.