Today, 1 in 10 women suffers domestic violence. The impact on women and children are dramatic. All social classes are affected. We meet every day around us and yet sometimes we do not even realize. Domestic violence is still too taboo in our society and it is important to help all those women who suffer such violence everyday. On the occasion of the competition Euro Football, the objectivse are to educate the entire French population about domestic violence, change public opinion but also involve men who often feel no concern for this cause and especially during this moment (Euro Foot). Finally, The objective is to collect the maximum donation to the association "Elle's Imagin'ent".

The campaign was entirely gracious for the realization, the production, the creative aspect but also for the media and celebrities. Everyone wanted to be present for this cause. The campaign was launched on 31th May, a week before the launch of the Euro and during 8 days. The campaign was a national campaign present in France: Tv spot, Out of Home (bus shelters), Press (magazine and web), press,banners, social média, video on line (pre-roll, catch-up...). To launch the campaign, Raymond Domenech (the ex former coach of the France national football team) tweeted a first provocative tweet (just before the media launch) "I can't stand Les Bleus", following thing, 3 celebrites tweeted the same message.