Cannes Lions

JETTA

PALM + HAVAS, Montreal / VOLKSWAGEN / 2015

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The rearview camera. Yes, it’s a very useful tool, but sadly it is doomed to a wretched fate. When you turn it on, you see a wall, a sidewalk, a parking lot or, with a bit of luck, someone’s feet. So we tried to think of a cinematic masterpiece that could be filmed entirely by rearview camera. And we couldn’t find one.

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