Cannes Lions

JEWELLERY

MARCEL, Paris / CARTIER / 2012

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The Odyssey tells the story of Cartier’s 165-year History. It takes us on an adventure through a dreamscape of legendary inspirations that continue to live through the Maison’s creations today. We follow the panther as she encounters various emblems and symbolic locations in seven different tableaux. Each one represents moments from Cartier’s origins to the present day, before finally projecting us into the future:·The sculptural panther represents the first major turning point in the Maison’s style·Russia is a reference to the “garland” collection created for the Tsars’ court·The triple rings of Trinity and the “Love” bracelet hoops represent Cartier’s icons·The majestic dragon evokes the Chinese influenced collections·The Indian palace on the elephant refers to the Tutti Frutti collection·The aviator Santos Dumont hints at the origins of the bracelet watch·Place Vendôme takes us to the Cartier’s historic boutique and the feline woman in red is the one who originally made the panther the Maison’s emblem. The film closes with the Cartier red jewel case, a powerful brand symbol, reminding us that every jewel Cartier creates is charged with this history.

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