Brief: Create a showcase for the new 'Designed For Movement' apparel in a highly interactive playful manner and deliver the promotion in an alternate digital form to a web site.Solution: We decided to build two interactive self contained promotional platforms (Twist 'an Shout, Urban Athletes) where, once downloaded, the user could experience and view the apparel in action.To create awareness of the promotion, we made use of an HTML mail teaser campaign which drives users to the www.nikedfm.co.za 'Designed For Movement' hub where they are prompted to select and download a 'Movement'.Once downloaded, the user interacts and views the apparel in action.A large component in maintaining the forward movement of the promotion from one inbox to another is the incentive the user is given. This took the form of a weekly draw where lucky winners received a Nike DFM promotion pack.The user could 'Become a Part of the Movement' by simply filling in the details of a Friend, and clicking send. A string of code was then passed onto the server which stored the data and sent the recipient the HTML teaser mail. So the process repeated itself with recipients becoming senders and so forth.DFM was a truly integrated campaign with the supporting media driving traffic to the site.