Cannes Lions

JEWELLERY

JWT, Sao Paulo / BERGERSON / 2005

Presentation Image

Overview

Entries

Credits

Overview

Description

A beautiful woman is preparing to go out. She goes up into a scale that marks 56 kg. She gets upset but she continues getting dressed. She puts on a pair of earrings. She looks again and the scale marks 53 kg. Lettering: Jewelry Bergerson. Makes you feel like another woman.

Similar Campaigns

7 items

1 Cannes Lions Award
ComplexCon

JAM3, Toronto

ComplexCon

2019, ADIDAS

(opens in a new tab)