Cannes Lions

JJ SLOT MACHINE CASINO - NEW MACHINES EVERY MONDAY

DENTSU WEST JAPAN, Matsuyama / CASINO / 2004

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Description

These days, people are constantly looking for new things and particularly in the slot games and pachinko industry, where speed of machine replacement is everything. This short commercial, depicting a young girl who changes her boyfriend weekly, serves as a metaphor of fickle, demanding customers of modern times.

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