Cannes Lions

JOB APPLIANCATION

HAPPINESS BRUSSELS, Brussels / HAPPINESS BRUSSELS / 2010

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

We targeted the graphic design community through an online action in order to spread the word.In graphic design communities, the Comic Sans font it is considered to be the ultimate symbol of bad taste.

Therefore, we designed the 'Comic Sans Destroyer', a downloadable application that will erase Comic Sans for once and for all from your computer.

Only after using the application and cleaning their computer from all forms of Comic Sans, applicants can apply for the position of graphic designer.

Outcome

After one week:- Featured on the most influential graphic design blogs and websites.

- Over 20.000 unique visits on the website.- More than 4.000 downloads of the application.

- More than 130 graphic designers from all over the world applied for the job.

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