During such difficult economic times, Monster.com wanted to focus on the lighthearted side of the brand. We focused on creating a platform that leverages humor to parody the outrageous actions of those who are hard-working in their jobs, but clearly are not on the right career path. Only Monster offers these job seekers a way out, by positioning the totally rebuilt Monster.com, and its new suite of precision matching tools, as the solution to finding the job that’s right for them. “Double Take” captures Monster’s lightheartedness through visually entertaining and telegraphic metaphors, illustrating the dichotomy of two co-workers’ work environments.