This campaign was designed to elicit a specific response – to get major UK employers to donate jobs to young unemployed people.

To generate traffic and media interest, the campaign launched with a provocative online film challenging the stereotypes of young unemployed people.

The public were invited to help some of the youngsters who appeared in the film get jobs by clicking through to JoblessGeneration.org where they could meet the candidates and donate a tweet on their behalf.

For example, one of our candidates, Ryan, wanted to become a fitness instructor.

Along with a link to his video CV, each tweet in support of Ryan was preloaded with the twitter usernames of both Virgin Active Gyms and L.A. Fitness, inviting them to compete to give him a job.

After watching Ryan’s CV companies could simply click a button to donate a job opportunity.

The campaign was designed around Circle’s two objectives.

To build new relationships with major UK employers to ensure a plentiful supply of job opportunities for the future.

And to find jobs for their current intake of six trainees.

The campaign launched on YouTube, Twitter, LinkedIn & Facebook on the 9th April with an online film challenging the media stereotypes of young unemployed people. The social experiment showed that despite what many think, most just want a proper job.

Viewers where asked to click a link at the end of the film to help some of the people from the film get jobs. By joining our twitter campaign they helped us ask large UK corporations to donate jobs.

The campaign was designed to run until our six candidates got jobs. However, it’s been so successful that Circle will be using it as a storefront for each new wave of trainees.

Offers of help from 17 major UK employers including Topshop, Tesco & Price Waterhouse Coopers.

Of the 14 companies followed up with so far 11 have pledged on going support ensuring future job opportunities for all Circle’s young people.

Of these 11 companies, five have donated a total of £25,000.

Over £213K in earned media.

Which represents an 11,800% ROI

Over 280K views.

A saving to the state of £34,560 in the first year or £1.2million over the lifetime our 6 candidates.

But best of all, six young candidates now have jobs – a 100% success rate.

And thanks to Circle’s new friends in big business, they’ll be able to change the lives of many more to come.

Which just goes to show what you can do with a £2,000 budget and a lot of hard work.