Cannes Lions
ARANDJELOVIC ADVERTISING, Beograd / SEA SHEPHERD / 2017
Overview
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Credits
Description
We used fences as a harpoons. We spiked the unique posters on the fences.
Over the last years we have taken hundreds of high resolution whales pictures in the pacific ocean. With this background we were able to produce one unique poster for every whale killed.
Execution
Over the last years we have taken hundreds of high resolution whales pictures in the pacific ocean. With this background we were able to produce one unique poster for every whale killed. We used fences as a harpoons. We spiked the unique posters on the fences.
Outcome
We generated awareness for Sea Shepherd and the whales. Many newspapers wrote about the exhibition.
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