Form the research, consumers who exercise more, are willing to pay more for water; to encourage their exercise meanwhile to do charity is one of the best way to raise brand image and sales.

Also for linking with purchase behavior, all participants need to purchase the Nestle Water Home Delivery product in order to download the QR code.

There is no tracking studies but 18399 tasks have been achieved and shared in Weibo. The total forwarding reaches 470,000 times, and nearly has negative comments. The overall investment is around 30,000 Euro including APP executions and QR code printing; but with 1.9 million Euro sales increase.