Developed to mark the beginning of Johnnie Walker’s sponsorship of McLaren's F1 team, the brief for this interactive work was to create “noise” around the JW McLaren sponsorship deal and to generate names for Johnnie Walker’s database. Therefore we created the “Best Job in the World” microsite, an online challenge which offered the opportunity to win, albeit temporarily, the life of an F1 driver. Of course, we wanted to make sure that whoever won was up to the job. So we developed a way to interview participants via this microsite – an online replica of the actual McLaren Technology Centre.