Cannes Lions
OGILVY SINGAPORE, Singapore / DIAGEO / 2007
Overview
Entries
Credits
Description
Campaign Brief: To inform people that Smirnoff was voted 'hands-down winner' by the New York Times in a blind-taste test of the world's finest vodkas.Campaign Objective: To reveal the information in a way that would guarantee our predominantly male audience would read it. And hopefully convey a sense of humour that is Clearly Smirnoff.
Similar Campaigns
12 items