Make them feel inside a classical spy movie, as an agent with a secret mission to discover and do.

The invitation was sent in a typical sober and simple envelope with a seal indicating the information inside was 'classified' - we want to draw attention - and invite them to discover their secret mission. From this point on all messages would be mysterious, in order to get the target’s complicity and generate expectation.Once in the hotel the 'contact' hostess delivers the information and invites the target to participate in the investigations to find what to do to get the marketing goal.

All the sales people called attended the convention and the notoriety level of the event was very high.

But the main thing is that the objective of getting them to participate actively in the convention was achieved, and there were a at least 100 valid ideas and contributions