Cannes Lions
CO3, New York / CHRISTIAN DIOR / 2023
Overview
Entries
Credits
Background
The brief for this film was to create a mysterious movie that showcases the luxurious new collection from Dior. Set within a palace, it was essential for this film to feel as regal as possible and bring out royal colours such as gold.
The objective was to ensure that the luxurious feeling you get when wearing Dior clothing comes across to the viewers.
Execution
The film starts with a darker look as the models are presented to the viewers through a black curtain. The colours are soon emphasized once they enter a luxurious room with candles filled with regal colours such as gold. As the dancers emerge, more colours, such as blues and greens, start to appear.
Similar Campaigns
12 items