The Branded Content scenario in Brazil is still extremely conservative. Basic TV is still the main media mean and there's a great gap between entertainment content and marketing. Consequently the digital means are more receptive to actions that integrate content + brand. Still the presence of the product in the projects is a must, since it influences the relevance of the content as entertainment.

The campaign impacted a total of 24 million people through the use of the site, billboards, print and Facebook.

2.5 million names researched to date and still couting.

Average time spent on site: 7 minutes.

However, it found a way to enter their lives even before the babies are born: when it’s time to find the perfect name. A delicate moment, since people think that names are full of meanings. But the Hello, my name means app brought an innovative and fun and relevant way to search for the ideal name. It’s the brand helping parents make their first big decision about their baby’s life. And by using an environment that is extremely relevant in the parents’ lives, whether they are parents for the first time or not: the digital means.