A self-help book for people living with psoriasis. But not a ‘look at the sun, smile and sniff a flower’ kinda self-help book. But rather a straight-talking, to the point, no-nonsense self-help book written in partnership with those that know the most about the condition – the people living with it.

The effects of psoriasis reach far beyond the plaques on a person’s skin. But patients often struggle to talk about the wider impact of their condition. They feel embarrassed – even in front of their doctors. It’s a situation that leaves many people suffering unduly.

A patient support material was needed to encourage open and honest conversations about psoriasis.

The Journal of Me is a straight-talking self-help book. Its pages are filled with friendly advice, medical expertise and practical exercises. We wrote about everything from mental health issues to social stigma and comorbidities –

Every single spread of the entire book was designed individually, and differently. This was to reflect the range of different people that are affected by psoriasis. It also aids the use of the book – not meant to be read start to finish, but rather pick up and dip in ,at any point, as you’ll always find something different, and new. But it will all be relevant, and usable.

Working with 12 different illustrators to put their spin on the ideas, we created a highly visual book for a highly visible condition, whilst giving peace of mind to those using it.