According to Mayan beliefs, the world will end in 2012. So teenagers don’t miss out on the rest of their life we created LYNX Fast Life – a microsite that lets you live the rest of your unlived life right now, so that when the world ends, you wont have missed a thing. By connecting to Facebook, the site extracts your personal details and generates a unique Fast Life for you. You see the good, the bad, the crazy, beautiful girls and even your final moment. Your Fast Life could then be shared online where friends can see images from your Fast Life, and are then prompted to live their own. The campaign included online banners, street posters, YouTube teaser videos, LYNX Facebook page teasers and posts, an eDM and a TVC. All communications drove consumers to the LYNX Fast Life microsite, which urged people to live their Fast Life.

The client’s KPIs were to have 10,000 unique Fast Life videos watched in full – the final result was 10,885 unique videos watched. Unilever had also over achieved their three-month sales target and managed to deliver a share hit with 2012 still their 2nd highest male body spray. Also the 3 teaser videos were the Top 3 most watched videos on YouTube across all categories on their debut date.