The camera movements were constant and fluid to give the effect of going up into space; to keep moving. Wide angles, intentional lighting, and macro lenses were used to give people and objects the appearance of an outer space terrain.

Elevated, cinematic, contrast lighting was used to help make the objects pop in an unusual way. Edge lighting and long exposures helped make the person's head feel planetary, where shadows gave the hand the depth of a mountain range.

Most of the shoot was done in extreme slow motion, yielding gripping results while moving the camera super fast for the macro shots. Although the spot heavily relied on CG and VFX, whatever could be shot in-camera was done so as much as possible to ground the VFX in reality, lending an organic warmth to the intergalactic journey.