Commissioned to coincide with the FIFA Women's World Cup, the campaign aimed to leverage the global spotlight on the tournament to promote tourism to New Zealand. The objective was to showcase the country's diverse landscapes and rich cultural heritage through a captivating narrative that captures the essence of New Zealand's beauty and vibrancy.

The creative idea centered on the journey of a young Maori girl kicking a soccer ball across New Zealand, symbolizing the country's spirit of adventure and cultural pride. This creative insight directly influenced the amplification of the brand message by combining the excitement of soccer with the allure of travel, creating a compelling narrative that resonates with audiences on an emotional level.

The campaign targeted soccer enthusiasts and travelers alike, recognizing the overlap between

sports fans and potential tourists. By tapping into the shared passion for soccer, the campaign aimed to build a community of engaged followers and inspire them to explore New Zealand's iconic destinations.

The cinematography in the film is masterfully executed, utilizing a combination of sweeping aerial shots, intimate close-ups, and dynamic camera movements to capture the beauty and grandeur of New Zealand's landscapes. The use of natural light enhances the visual storytelling, evoking a sense of realism and authenticity that immerses viewers in the journey of the young Maori girl.

The campaign achieved significant reach and engagement, generating positive feedback from viewers and inspiring them to explore New Zealand. The quality of experience and interaction exceeded expectations, leading to a measurable impact on brand perception and behavior. Ultimately, the campaign successfully achieved its objectives, driving tourism to New Zealand and leaving a lasting impression on audiences globally.