Here's the inspiring story of Ingrid Silva, who was born in a poor neighboorhood of Rio and became a recognized ballet dancer in New-York.

A true story of self-belief and commitment to reach her best self that proves to everywoman that the journey to their dream alwayst starts from within.

The video, which is one asset of a bigger campaign (interviews, augmented editorial content, 360° experience etc) is implemented in 27 countries.

Each country implements the video depending on its own media budget. For France for example, the long version video is avalaible on youtube, paid media on facebook, instagram, on the French Activia's website and other media platforms like Femme actuelle, Cuisine actuelle, Hellocoton, Prima, Doctissimo, Aufeminin or Psychologie.

We chose to shoot the real Ingrid Silva, who, all along the film is performing first person view body appearances. We shot everything in NYC, where the whole Brasil part was created as well. Everything was shot in 3 days but the whole campaign took 8 months from the first line written to its final implementation.