The truth is, no matter how good the international judges, creatives never agree with their decisions. Axis 2012 was no exception. For the first time TVNZ gave the industry a way to judge the judges. This showed the industry that TVNZ weren’t a traditional broadcaster but an innovative entertainment company.

We already had anonymous bloggers commenting on the idea before the event. On the night, we hijacked the awards. Instead of watching people receive their golds, the audience was busy passing their judgment. 72% of the audience made their opinions count and over 5,000 unique judgments were cast.

The international jury found out exactly what New Zealanders really think of them.