Cannes Lions

UNIBALL PENS

TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / TIGER BRANDS / 2013

Awards:

2 Bronze Cannes Lions
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

When writing a letter, it’s vital to get your message across. But there are times when someone might choose the wrong font to write the letter, inevitably changing the tone and meaning of the message. So to prove that a letter is best written with a Uniball pen, we demonstrated the pitfalls of not using your own handwriting.

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