Essentially, we’ve always known it: gum is made of 100% rabbit teeth. In order to give Juicy Fruit Squish its fruity filling, the rabbits on the Juicy Fruit Ranch eat only fruit. Under the careful supervision of stableman Alexej and assistant manager Betsy, the new Juicy Fruit Squish is produced and expertly harvested. What does a rabbit do? Juicy Fruit Squish.