We brokered a deal with Warner Bros to make an official Juke Batmobile.

Warner Bros were so enthused they offered their storyboard artist to make the additional assets to complement the creation, which went on to unlock an arsenal of £750k worth assets and prizes. In effect, allowing Juke to play in a city that the rest of the car market couldn’t access: Gotham City

What’s more, our digital savvy audience could interact with ‘Blippable’ ad content, exclusive film footage and rich digital formats created with the producers of the film. The Juke audience could go to the premiere, win trips to zip-wire between planes and even get a free trilogy DVD with every test drive. Whatever the touchpoint it was clear that Juke’s thrill was inextricably linked with the Dark Knight.

The JUKE Batmobile smashed all targets:

-Bang: Sales up 33% year on year

-Boom: 10% increase in model opinion.

-Smash: Top 10 best-selling car, for the first time ever

-50% increase in ‘excitement’ association

-80% increase in ‘innovation’ measure

-58% more likely to buy a JUKE

Nice one Batman!