The doors of Nissan’s advertising agency were opened for a week through a livestream, so that fans and haters could connect in real time with two creative teams. With their tweets, they generated love and hate banners about the car, which became the new Nissan JUKE’s digital advertising campaign.

The communication fulfilled its objectives by growing the polarized conversation that already existed on Twitter, and generating enough noise to gain free media coverage, where Nissan’s boldness to develop such an experience was commented, as well as the experience itself.

After the 5 days the experience lasted, we had:

- 8.18 million audience.

- 27 million Twitter impressions.

- 1.3 million YouTube views.