Generally speaking, If I’d ask you to choose between the best and the second best alternative, which one would you choose?

Nissan QASHQAI is a car that created the whole crossover segment. It is the original crossover. And whether it’s a car, a movie, or a song, we all know that the original is always the best.

To demonstrate this, we created a radio campaign as a metaphor for choosing something else than the best alternative, original crossover.

We highlighted the absurdity of being satisfied with mediocrity by capturing real human reactions through a series of authentic prank calls.