Client wanted a series of posters to promote their first gala event for Julyna – a non-profit organisation that encourages women to style their hair 'down there' to help raise money and awareness in the fight against cervical cancer.

At its essence, Julyna is about creativity and design. Pursuing a typographic approach was a natural way to beautify this uncomfortable subject. An elegant, curly, typographic approach was taken. The posters were flesh-toned with minimal hints of the female form. Overall a sense of sophistication was combined with the poster's playful and cheeky headlines creating an impactful and provocative campaign.

In its first year, Julyna raised $55,000 in the fight against cervical cancer. Before the posters launched nearly 70% of gala event tickets remained unsold. In the days following their launch, the event sold out completely.