By leveraging on the “mannequin challenge” viral video trend on social media, we created a webfilm that took viewers on a tour of a brothel selling sex with children. The film showed “clients” with helpless underage sex workers frozen in time, which conveyed the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill.

The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation.