Cannes Lions
BEAR MEETS EAGLE ON FIRE, Sydney / OPTUS / 2020
Overview
Entries
Credits
Execution
We partnered with Guillaume Dousse from Sun Creature and former Pixar animator and Asterix director, Louis Clichy to bring Jumpstart to life. Together, they helped create and evolve the specific sensibility of the enchanted universe where the story takes place.
A lot of the inspiration comes from the wonderful worlds of Ghibli films, particularly from Hayao Miyazaki. This is mostly in regards to the depiction of nature, and how we wanted to characterize the creatures. Everything also needed to evoke the right emotions for the story to work, so this balance of humanity and magic was key.
The environments were meticulously painted in Photoshop, the animation was made digitally via TVPaint, by drawing each of the frames you see on screen. For the final picture, we used After Effects, which we used to create the camera movements, the light effects and the overall grade of the piece.
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