Our core idea was to deliver interactive and innovative ‘experiences’ during the ‘deadtimes’ across our target’s day.Some of these ‘experiences’ included:3D Hologram: An Australian first. A 4 min hologram.‘Plug In’ Music Posters: Another Australian first. A purpose built outdoor panel was created with 60 music tracks that people could listen to with their own headphones. Experiential Commuter Bus: A bus was turned into a mobile experiential platform. It drove along major commuter routes and picked up passengers.

Customer numbers increased by 45%.The results are amazing considering they were based on benchmarks from 15 Vodafone markets that had previously launched 3G.It is the most successful launch globally to date.