Cannes Lions
DENTSU INC., Tokyo / TOKIO MARINE & NICHIDO / 2017
Overview
Entries
Credits
Description
The “moment they dive in the water” is the moment that the results of the junior swimmers’ entire year of training are made clear.
Execution
The image is a superimposition of a flower and splashing water and was made to give the impression of both. The shapes of the flowers all differ just like the dreams of the individual athletes participating in the competition.The printing process requires two separate rough printings in cyan.
Outcome
The poster prompted each of the athletes to think about their own individual dreams. There were a lot of requests from athletes and parents for the poster at the event space.
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