Cannes Lions
DENTSU INC., Tokyo / TOKIO MARINE & NICHIDO / 2019
Overview
Entries
Credits
Background
More and more Japanese swimmers are giving up on the sport when their times don’t improve.
To convey the importance of diligence in swimming, we needed a poster that gave encouragement .
Idea
We created a poster that gave swimmers courage while gaining recognition at nationwide swimming tournaments.
The powerful wish, "Breaking The Limit" was expressed through Splashes.
Execution
All the designs were done by hand.
The Splash was drawn with a spray.
They were posted at Tokyo’s Tatsumi International Swimming Center from the 26th to 30th of March, 2019.
Outcome
The stadium is full.
The goods were sold out.
There was a lot of voices asking for a poster.
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